I was reading this week that the company Wendy's was shaking things up and moving Tim Horton's back to Canada. Yeah!!!! I understand that Timmy's (as it is affectionately known in Canada) has not done as well in the states as was hoped for. As a proud Canadian and coffee lover I know exactly why Tim's hasn't done so well to the south of us. It is the old adage 'LOCATION, LOCATION, LOCATION'! The best way to sell anything is word of mouth. So with that said putting a Tim's in Heath, Ohio is fine but just how many Canadian go to Heath? You need Canadians to spread the word, in other words we are your advertising campaign. So you need to set up shop where we are most likely to be.
I understand there are a few Tim Horton's in different parts of the states. But as one of the many who drive down to Florida on hwy 77 and then the I95 that long stretch of 'are we there yet' is sadly empty of a single Tim's.
Big note to location scouts you need to open a Tim Horton's on just about every cut off all the way down to the sunny states and all the way back to Canada. Location Scouts look at the most common driving routes Canadian use to drive south to escape the winter for a few weeks and plop a Tim's every few miles. You would make a killing, the last thing us Canadians do before we cross the border is stop for a coffee at Tim's . Coming home and getting across the border unscathed is one thing but we really know we are home when we can stop at Tim's and get our coffee and a box of timbits for the backseaters. It appears even the car runs smoother knowing that a few Tim Horton cups are sitting in the cup holders.
Also and this is important, do not change anything on the menu, don't try to Americanize it. We like it just the way it is. So when we head south we want a little bit of home on the way down. And this is a biggy don't mess with the 'Roll Up the Rim to Win' game or date. Most Canadian might not be able to tell you who our first Prime Minister was but we all know what month 'Roll Up Rim to Win' is. So when we head down south at Easter we want to know we have a chance of winning a coffee or muffin.
I was surprised to read that there are less then 3000 Tim Horton's restaurants in all of Canada. Honestly I would of expected that number just in Ontario, it sure feels like Ontario has at least 3000. I wonder if the Tim's in the gas stations, movie theaters, grocery stores and hospitals were in the count or did they just count the full service restaurants.
I would be curious to know from visitors to our country what their take is on our love of Tim Horton's?